Ferrero Canada announced the expansion of their manufacturing facility in Brantford on Friday, April 11, 2025.
The $445 million investment will create 500 new jobs in the local economy and strengthen Ontario’s food manufacturing sector.
“We are grateful for the ongoing support of the province and the City of Brantford, who recognize the invaluable contributions of the food industry. As the largest employer in Brantford, this investment and hundreds of new employees will bolster the local economy and help us bring amazing treats to more people around the world,” added Eric Houdet, Senior Vice President, Canada Industrial, Brantford Plant, Ferrero Canada.
This investment will enable the launch of a new product, Ferrero Rocher chocolate squares, a new global innovation with its first manufacturing line right here in Ontario. The expansion also includes new production lines for Nutella Biscuits, a product that will now be made outside Europe for the first time.
“This is another important milestone in Ferrero’s history. This expansion represents a commitment to Ferrero’s tremendous momentum in the region and will strengthen our manufacturing capabilities and supply chain. This investment will also accelerate the growth of our Nutella and Ferrero Rocher power brands, further solidifying our presence in stores,” said Omar Zausa, President of Ferrero Canada.
Ferrero Canada executives were joined by representatives from the Province of Ontario, including Premier Doug Ford and Vic Fedeli, Minister of Economic Development, Job Creation and Trade.
“With a highly skilled workforce and competitive business environment, Ontario continues to stand out as a trusted partner for both domestic and international businesses looking to grow in the face of global economic uncertainty. We’re thrilled to welcome this investment by Ferrero and look forward to seeing their operations catalyze economic growth and innovation in Brantford,” said Fedeli.
Ferrero’s Brantford site has been part of the community since 2006 and is the city’s largest employer with over 1,300 workers. With the 500 new jobs, it becomes an even more integral part of the local economy and a symbol of the company’s continued success in Ontario.
“I’m thrilled to welcome this historic investment to Ontario, along with hundreds of new, good-paying jobs for Ontario workers,” said Premier Ford. “At a time of global economic uncertainty, our government is going to keep working to make Ontario the most stable and attractive place to invest and do business, so we can continue welcoming new, job-creating investments like the one we are celebrating today. No matter what, we’ll always have the backs of our world-class workers.”
The expansion will be supported with a loan of up to $36 million through the Invest Ontario Fund, subject to reaching a definitive agreement.
